Will Soffe
Workshop manager
Will Soffe is the workshop manager for MBUK, BikeRadar, and Cycling Plus. He’s also a talented rider and presenter when he’s not on the spanners. First employed by a bike shop at 15, Will has worked for BikePark Wales, Atherton Racing, British Cycling and RideFoxUK. Will is a keen racer, having attempted to qualify at Mont Sainte Anne World Cup in 2014, winning the Southern Downhill Championship three times and even standing on a national 4X podium. He’s also raced cyclo-cross, enduro and cross-country, and competed in freestyle BMX and trials competitions, He’s also worked as a presenter on our YouTube channel and commentated alongside Rob Warner at BikePark Wales’ Weekender festival, and across the UK for Gravity Events. A qualified MTB and BMX coach, Will is passionate about supporting the next generation of riders and is all about maximising your time on the bike.
Recent articles by Will Soffe
Vee Tire Co's new MTB tyres offer "grippier and faster rolling" radial casing for only £5 more
Vee Tire Co introduces three RAD-CORE radial-casing tyres at iceBike*
Vittoria reveals 32in MTB tyres and says the bumper size is “quicker, smoother and more comfortable” for gravel
New 32in Peyote tyres unveiled on prototype Genesis gravel bike at iceBike show
Jackson Goldstone has ditched one of downhill's hottest tech trends for Red Bull Hardline Tasmania
Tuned mass damper is missing from World Series winner's Santa Cruz V10
Don’t buy a new eMTB until you’ve read these 6 essential tips
Expert advice you need to read before splashing out on an electric mountain bike
Shimano is relegating clutch derailleurs to the history books – and that's a good thing
Chris Porter says clutch derailleurs are a disaster for suspension – is that why the latest generation of Shimano Di2 derailleurs don’t have one?
Will Soffe | Electric bikes should all use this one common charger cable – here’s how it might be possible
Could a USB-C cable be all you need in order to charge your entire ebike, from shifter to motor?
Updated | Stop scrolling: we've found an even better deal for 2025's most important eMTB
The PL Carbon Pro eMTB reduced by 14% if bought direct from Amflow, but some retailers are undercutting the brand with huge savings on offer
Atherton's first eMTB uses the most important motor on the market – and it's cheaper than its competitors
New S.170E combines DJI Avinox motor with DW4 suspension and proven geometry
Could your brakes charge your bike's gears? These engineers think so
Regenerative braking could be closer than you think as Italian academics work on a project to harness thermal energy to charge your AXS/Di2 battery with zero drag
Will Soffe | This bike tech solves tubeless tyre problems. Why isn't it everywhere?
Solid rim beds do away with rim tape and make for a stronger, stiffer rim – but they're all but extinct
32in wheels are rolling out – what does it mean for your local bike shop?
With a new, larger wheel size emerging across the World Cup XC circuit, it’s likely to trickle down to bikes you can buy, but what are the implications for bike shops?
Will Soffe | I’m a pro mechanic and this is how to choose the right tyre lever for you
Every cyclist should own a tyre lever or two, but with so many options, what should you look for in terms of size, shape and construction?
This 3D-printed disc guard means you can protect your brakes like Jackson Goldstone
The G10 PRJCT carbon fibre disc guard was developed on the World Cup downhill circuit
From big-wheel hardtails to automatic shifting – the mountain bike tech we want to see in 2026
Our tech team divulge their mountain bike wish lists for next year
These were the hottest trends in World Cup downhill tech in 2025
Rapid innovation and high-tech development in downhill racing are expected to continue into the 2026 World Cup season
Dangerholm cut up an XC frame to build this extreme gravel bike and the end result is incredible
Custom Scott Spark RC HMX Gravel Project has wild aero wheels, custom carbon parts, SRAM XPLR 13-speed groupset and 110mm-travel SID SL fork
Gear of the Year | These flat-pedal shoes have everything I need for life at the trail centre – and the pub
The Fox Union BOA Flat is functional and fashionable on DH tracks, at the dirt jumps and even on the high street
New Canyon Deflectr is 'world's safest MTB helmet' thanks to ball bearings
The Deflectr uses Release Layer technology to reduce rotational forces by floating its shell on ball bearings
Will Soffe | I'm a professional bike mechanic and these are the disc brake features you should avoid
Which hydraulic disc brakes are the best and worst to bleed and adjust, and what to look out for
Lazer says its new twin-layer EPS foam is a "groundbreaking advancement" in helmet safety
Revamped Impala helmet, featuring DualCore technology, was developed with pro downhill rider Jono Jones
Your bike will never be as fast as a pro's – here's why
5 secret reasons why pro bikes are faster than anything you can buy in the shops
Will Soffe | This humble tool is the most important in your workshop – find out why
Hex keys are the most frequently required tool for working on your bike. Here's everything you need to know and why it’s essential to have a set in your toolbox
How to choose the right coil spring for your bike
Coil shocks can offer a low-stiction, low-maintenance solution for your mountain bike suspension, but you need to pick the right coil spring for your bike and riding. Here’s how…
12 money-saving tips for mountain bikers
How to be smarter with your money and make your riding more rewarding